Accessibility / usability
The beauty of a strong web presence is the sheer volume of potential customers it can attract. But to take full advantage of the increased numbers, you need to cater for visitors of all ages and abilities.
Put simply, your web site needs to be user-friendly in the extreme. It should be simple enough that people with no experience of "surfing" the net can still find their way and fulfil their objectives.
Similarly, you should consider how elderly, disabled or visually-impaired users may interact with your site. Is it a straightforward, enjoyable experience for them, or a frustrating, wearisome one?
By putting ourselves in that mindset and using some dedicated software tools, we can make a pragmatic assessment of your site. We can identify areas where accessibility can be enhanced and performance improved.
We'll make sure that visitors with screen-readers, for example, are able to read text, understand images and complete web forms with ease.
Accessibility and usability are key factors in a new web site build, but are still largely ignored by many. By paying these elements the close attention they deserve, we can help give you the edge over your competitors.
For more information about accessibility see article Accessibility in development.