Why is Social Media important for my business?

With an estimated 2.77 billion social media users around the globe (Statista, 2019), there has never been a more important time for businesses to be taking advantage of social media. But what exactly are the benefits of social media for businesses?

Boosting brand awareness

Social media is an integral tool for communicating brand values and increasing brand awareness. Businesses can use social media to connect with prospective customers by developing content that reflects their brand values and that potential customers will find engaging.

By doing this, you can increase brand awareness by targeting those with compatible values and interests and who are therefore most likely to resonate with your brand and subsequently make a purchase.

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Become a leader in your industry

Social media can help facilitate your transformation into becoming an industry leader; making prospective clients more likely to discover your business and interpret it as being trustworthy and reliable.

By frequently posting high-quality content that is up-to-date, informative and useful to prospective clients, you will quickly attract a following that will continue to turn to you for advice and information.

By establishing yourself as an industry leader and generating trust, customers are more likely to choose to purchase from you over competitors.

Increase website traffic and sales

An increased online presence will mean that prospective customers are more likely to not only become aware of your website but also visit it. In addition to this, social media platforms can be used to signpost prospective customers back to your website; increasing traffic as well as the likelihood of a sale.

In combination with social media platforms, Google Analytics can be a useful tool in providing major insights that can help you measure and increase traffic, improve conversions and boost ROI.

Targeted advertising

Social media advertising can be used to get your business in front of more people than ever. Whether you want to drive more traffic to your website, increase brand awareness or generate sales – social media advertising can help you do it all and in a really smart way.

With social media advertising, you can target your paid ads to display to specific groups of people; enabling you to select those most likely to be interested in your business.

Social media advertising campaigns can be targeted at people based on their age, location, likes and interests, job title, company size, and more!

Social customer service

With over 67% of people utilising social media for customer service (J.D Power), it is important that your business enables both current and prospective customers to easily contact you via social media for quality customer support.

A carefully constructed and thorough social media strategy should be in place and include details of all aspects of social media marketing such as the complaints handling process. This helps ensure that your customers receive full support and a resolution efficiently whilst at the same time protecting your business from any negative comments and consequences.

Social customer service can also help prospective clients gain clear advice and answers to questions regarding your products/services. By quickly and skillfully responding to these queries, you can help customers throughout the buying process; eliminating any doubts and making them more likely to convert into a sale.

Here at AlphaQuad, we strongly recommend starting with a clear and effective social media strategy outlined by a social media expert in order to help you get the most out of your social media marketing.

You can find out more about social media marketing by reading our latest blog posts on social media marketing plans and 13 ways to get more social media marketing followers for your business. Request your free social media audit today or get in touch with us.