Digital Marketing for the Health and Care sector
While many industries have fully embraced digital marketing, the healthcare sector has been slower to adopt digital strategies. However, over the past few years, digital marketing has helped the healthcare industry evolve and it is now becoming an integral tool for businesses of all sizes.
Working with a range of healthcare businesses such as care homes and dentists has given us a deep understanding about the role of digital marketing within the sector so no matter what service you provide, we can help.
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Why digital marketing for care homes is unique
For those in the care industry, there are several factors that need to be considered in order to reach target audiences, increase leads and drives sales in a measurable way.
several factors that need to be considered in order to reach target audiences
creating a successful marketing strategy
Why digital marketing for dentists is unique
Digital marketing is an integral tool for those in the dental industry. However, there are a number of challenges that need to be considered when creating a successful marketing strategy.
Some of our work within the healthcare sector
Blackadder Care Group – Digital strategy
Rebrand, redesign, website build, and ongoing SEO and marketing for the Blackadder Care Group.
The project saw a significant rise in traffic, returning visitors, page views and conversion rates. For the Field House Care Home website alone there was a 733% increase in conversions.
Spa Dental – Paid advertising
Over the last few years, we have applied and refined a wide variety of paid advertising techniques.
During the first half of 2019, we saw a 64% increase in click-through rate from the campaign adverts.