Social Media Strategy for a Machinery Manufacturer in the Construction Industry
The Client
In May 2023, a machinery manufacturing company in the construction industry came to us with a request for a social media strategy and platform overhaul.
The company asked us to carry out an in-depth audit and industry research task in order to form a global social media strategy and platform restructuring project. They also asked us to help to implement the strategy and monitor performance on a monthly basis.
An average 21% increase in followers on LinkedIn – 19% above the industry benchmark
The Project
We carried out an in-depth social media audit of the company’s existing social presence on a global level. We then turned to the rest of the industry and audited competitor activity, performance, and benchmark data. We conducted further research outside of the industry to showcase best practices with similar business models on social media.
All of this data enabled us to form a global social media strategy for the restructuring of the company’s social platforms, content plans and business KPIs. We presented our findings and strategy at the company’s Global Marketing Council meeting.
We work with this company on an ongoing basis to implement the content strategy, social listening and brand monitoring, as well as monthly reports and regular meetings. Part of this includes LinkedIn paid advertising campaigns, which have been very successful for the company.
An average 24% engagement rate by posts – 18% above the industry benchmark
The Results
- An average 21% increase in followers on LinkedIn – 19% above the industry benchmark
- An average 24% engagement rate by posts – 18% above the industry benchmark
- A 16% engagement rate by reach
We continue to work with the company to continue to increase their following and engagement rates in the next financial year and beyond.
A 16% engagement rate by reach
