The Clickbait Empire
A deep dive into the rise and cracks of Valnet’s digital media empire—and what it reveals about the future of online publishing.
SEO
AlphaQuad Website Redesign and Rebrand
After years of incremental tweaks, our old website had reached its limit. It was time to stop iterating and start transforming. The previous design, despite its many, many optimisations, had begun to feel disjointed – a patchwork of ideas and improvements that ultimately led to a fragmented experience.
ClubCare Insurance Digital Marketing
Using CRO (Conversion Rate Optimisation) to increase the audience conversion rate of the ClubCare Insurance website to over 35%.
Calor Gas SEO at scale Case Study
We worked with Calor Gas to turn their offline market dominance into an online market leader via multiple long-term SEO campaigns.
High Quality Links Are Still Essential for Modern SEO
The role of high quality links in modern SEO has undeniably transformed. Recent insights from Google’s Gary Illyes, revealed at a search marketing conference and confirmed via his tweets, underscore the sheer number of quality links that are no longer paramount.
Zero Click Content
Zero-click content has emerged as a game-changer in how content reaches and engages audiences directly on their preferred platforms. Originating from the insightful observations of Amanda Natividad, the term encapsulates a strategy where the entirety of valuable content is consumed within the platform itself without necessitating a further click to an external site.
The Power of EEAT: Elevating Content Quality for Better Search Engine Rankings
In the dynamic world of digital marketing, the concept of EEAT – Expertise, Authoritativeness, and Trustworthiness – has become a cornerstone for building a robust online presence. In this article, titled “The Power of EEAT: Elevating Content Quality for Better Search Engine Rankings,” we delve into the essence of EEAT and its critical role in optimising content for search engines.
How to measure success with SEO
Just as ships rely on lighthouses to safely guide them to the shore, a website with successful SEO serves as a beacon, guiding potential customers through the vast sea of the internet.
PPC and SEO marketing
Here at Alphaquad we are big advocates of using PPC and SEO marketing alongside each other as they both offer different benefits and together can bring about the best results for your website.