Digital Marketing Audit
A digital marketing audit is the perfect way to learn more about where you are and how to get to where you want to be. With no long-term commitment, a digital marketing review will be a general overview of all your digital marketing activity.
Start off with an AQ Audit
If you have particular areas that you think need attention, we also offer audits that cover more specific areas of your site’s performance.
Digital Marketing Audit Services
Staying ahead in digital marketing means constant evolution. At AlphaQuad, we specialise in digital marketing audits to refine, enhance, and optimise your digital marketing and online presence.
Our digital marketing audit services are crafted to ensure that your strategies are current, efficient and effectively yield a high return on your investment. Our experts employ a blend of tools, analytics, and insights to evaluate your digital marketing, including your SEO, content marketing, social media and PPC campaigns, to identify areas that need refinement.
Each digital marketing review is tailored to meet your business’s unique needs and objectives, offering actionable insights and recommendations that will help improve your digital marketing performance.
Top five reasons to audit your website
- You are finding that competitors are outperforming you online
- You are planning for growth
- You have undergone a website redevelopment or merger
- You have a new Content Management System
- You are rebranding or changing business focus and need to formulate a strategy and priorities.
The AlphaQuad Top-Level Digital Marketing Audit
Our digital marketing audits are comprehensive, easy to understand, and provide actionable insights. We delve into every aspect of your online presence, from website performance and user experience to content effectiveness and competitive positioning. We’re committed to identifying gaps and opportunities and partnering with you to implement solutions that elevate your brand’s online visibility, engagement, and conversion. Your Digital Marketing Audit will include:
Website Overview
A holistic view of the design, functionality, and user experience of your website, ensuring it effectively communicates your brand message and drives engagement.
Website Technical
Evaluating the technical health of your website, examining load speed, mobile responsiveness, and other backend features that impact performance and user experience.
Website Analysis and Measurement
Analysing key performance indicators and analytics to measure traffic, engagement, and conversion rates, providing insights into user behaviour and website effectiveness.
Website Quality Assurance
Checking that your website is free of errors, bugs, and issues that can impact usability, functionality, and the overall user experience.
Search Engine Optimisation
Reviewing the effectiveness of your SEO strategies, including keyword optimisation, backlink quality, and on-page SEO elements to improve visibility on search engine results pages.
Online Competitor Analysis
To gain insights into your competitors’ online strategies, strengths, and weaknesses, enabling you to identify opportunities and threats in the digital landscape.
Social Media Marketing
Reviewing the performance and effectiveness of your social media campaigns, analysing engagement, reach, and conversion metrics across various platforms.
PPC and other Digital Advertising Channels
Assessing the efficiency and ROI of your pay-per-click and other digital ad campaigns, ensuring optimal allocation of budget for maximum impact.
Website Legal Issues
Checking your website for compliance with legal requirements, including privacy policies, data protection, and accessibility, to mitigate risks and liabilities.
Digital Marketing Continuity Planning
Our team develops strategies to ensure the sustainability and adaptability of your digital marketing efforts amidst unexpected challenges and changes in the digital environment.
Benefits of carrying out a Digital Marketing Audit
Enhanced Strategy Optimisation
By evaluating the current performance of your digital assets and strategies, an audit identifies the strengths to build upon and weaknesses to address. With actionable data at your disposal, refining and optimising strategies become streamlined, ensuring your marketing efforts are aligned with the business objectives and yield desired results.
Improved return on investment
By assessing the performance of various marketing channels and campaigns, businesses can identify which strategies yield optimal results and which are underperforming. Audits review cost inefficiencies and opportunities to reduce wastage to improve the efficiency of your marketing budget.
Boosted customer engagement
A digital marketing audit evaluates the effectiveness of content, user experience and customer journey across digital channels. Businesses can tailor experiences to meet customer preferences and behaviours by understanding how audiences interact with content and platforms. This personalisation fosters enhanced engagement, loyalty and customer retention.
Future-proofing your business
The digital marketing landscape is ever-evolving. An audit equips businesses with insights into digital trends, technologies, and consumer behaviours. By keeping current with these developments, businesses can adapt and innovate their marketing strategies to remain competitive.